Campaign work, brand films, and highlights spanning nonprofit, federal, and entertainment verticals. From brief to final cut.
Part of the camera crew for the 2004 Athens Summer Olympics broadcast — one of the most-watched events in television history. Managed audio across simultaneous live events, coordinating with international broadcast teams under zero-failure conditions.
No retakes. No safety net. Every shot counted.
In-office at Icon Productions during Mel Gibson’s $40M Apocalypto — close to high-pressure creative decisions at the director and executive level.
Led the creative direction of a national PSA campaign that aired 160,000+ times across all 50 states — the scale and distribution complexity of a major entertainment marketing push, on a nonprofit budget.
Result: $77.5M in earned media value. Creative that broadcasters chose to run.
Zero-failure live event production. Multi-camera coordination. Real-time creative decision-making under global audience pressure.
Feature film production exposure. Understanding of how story structure, pacing, and visual language drive audience response at scale.
15+ years directing creative teams across five verticals. From brief to final cut — with the production fluency to make it happen on time.
Campaigns at broadcast scale: 160K+ TV airings, all 50 states. Entertainment-grade reach, nonprofit creative budgets.
Entertainment brands live or die on cultural resonance. I build brand systems that audiences feel — not just messaging they see.
National Association of Government Communicators. First Place + Blue Pencil Award of Excellence for creative work under federal contract.
Five career stops. One timeline. Scrub through the reel.
Feature film and live broadcast set the standard: every creative decision is final. No retakes in the real world. I bring that discipline to brand work — make it right before it ships.
Entertainment lives or dies on how it makes an audience feel — brand creative is no different. I work backward from the reaction I’m after.
Same PSA, 160,000 airings. Same broadcast, 200+ nations. It holds at scale because it’s built on a truth, not a trend.
You need a Creative Director who understands production reality, audience psychology, and brand discipline at entertainment scale. That’s what I bring.
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