Film & Entertainment — Creative Direction

Tim Shephard Directed
by
Experience.

// Feature Film  •  Global Broadcast  •  National Campaigns
$40MFeature Film
160K+Campaign Airings
Camera crew on the Athens 2004 broadcast — an event watched by 4B worldwide.
Roll film
Feature FilmBroadcast ProductionGlobal CampaignsCreative DirectionVisual StorytellingAthens 2004Apocalypto160K+ Airings Feature FilmBroadcast ProductionGlobal CampaignsCreative DirectionVisual StorytellingAthens 2004Apocalypto160K+ Airings
Scene 01

The Reel

Campaign work, brand films, and highlights spanning nonprofit, federal, and entertainment verticals. From brief to final cut.

Highlight Reel 01 YouTube
Highlight Reel 02 YouTube
Campaign Film 01 Vimeo
Campaign Film 02 Vimeo
Highlight Reel 03 YouTube
Highlight Reel 04 YouTube
Scene 02

The Record

02
// PROD-001 — Global Broadcast
Athens Olympics 2004
Camera Crew — Live Events
BroadcastLive EventsInternationalAthens 2004

Part of the camera crew for the 2004 Athens Summer Olympics broadcast — one of the most-watched events in television history. Managed audio across simultaneous live events, coordinating with international broadcast teams under zero-failure conditions.

No retakes. No safety net. Every shot counted.

4B
Athens '04 Audience
200+
Nations Broadcast
0
Takes to Get It Right
// PROD-002 — Feature Film
Apocalypto
Icon Productions — Dir. Mel Gibson
Feature Film$40M BudgetIcon ProductionsHollywood

In-office at Icon Productions during Mel Gibson’s $40M Apocalypto — close to high-pressure creative decisions at the director and executive level.

$40M
Production Budget
Icon
Productions
Dir.
Mel Gibson
// PROD-003 — National Campaign
National PSA — 160K Airings
Keep America Beautiful — All 50 States
National TV50 StatesPSAMedia Value $77.5M

Led the creative direction of a national PSA campaign that aired 160,000+ times across all 50 states — the scale and distribution complexity of a major entertainment marketing push, on a nonprofit budget.

Result: $77.5M in earned media value. Creative that broadcasters chose to run.

160K+
Airings
$77.5M
Media Value
Scene 03

The Credits

Frame 01 — Production
Live Broadcast

Zero-failure live event production. Multi-camera coordination. Real-time creative decision-making under global audience pressure.

Frame 02 — Narrative
Visual Storytelling

Feature film production exposure. Understanding of how story structure, pacing, and visual language drive audience response at scale.

Frame 03 — Direction
Creative Leadership

15+ years directing creative teams across five verticals. From brief to final cut — with the production fluency to make it happen on time.

Frame 04 — Scale
National Distribution

Campaigns at broadcast scale: 160K+ TV airings, all 50 states. Entertainment-grade reach, nonprofit creative budgets.

Frame 05 — Brand
Brand for Audience

Entertainment brands live or die on cultural resonance. I build brand systems that audiences feel — not just messaging they see.

Frame 06 — Awards
NAGC First Place

National Association of Government Communicators. First Place + Blue Pencil Award of Excellence for creative work under federal contract.

Scene 04

Director’s Cut

Five career stops. One timeline. Scrub through the reel.

Scene 01 of 05
IC-CS Group
Creative Director — 2015–Present
Fractional CD across five verticals. The through-line: communication strategy applied to brand.
01:00:00:00
Role
Impact
Scene 05

The Method

I
Production Discipline

Feature film and live broadcast set the standard: every creative decision is final. No retakes in the real world. I bring that discipline to brand work — make it right before it ships.

II
Audience First

Entertainment lives or dies on how it makes an audience feel — brand creative is no different. I work backward from the reaction I’m after.

III
Scale Without Dilution

Same PSA, 160,000 airings. Same broadcast, 200+ nations. It holds at scale because it’s built on a truth, not a trend.

That’s a wrap — on background. Now let’s talk.

Ready to Roll? Lights.
Camera.
Brief.

You need a Creative Director who understands production reality, audience psychology, and brand discipline at entertainment scale. That’s what I bring.

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