Case studiesEcrion Software2015–2016Marketing Director

Ecrion Software

Repositioned a European SaaS product for the North American enterprise market.

Tap a robot

The mascot and the team robots from Ecrion's brand.

Ecrion had a European document automation product and wanted to sell it to North American enterprises. I led the rebrand: a new identity and a brand mascot, a small white robot that made document automation feel approachable.

Then I rebuilt the company’s website around one line: “Make Every Document Count.”

The goal was enterprise SaaS creative that doesn’t feel like enterprise SaaS. The robot carried all of it: comic strips, seasonal content, the blog, social and a webinar program.

Marketing Director; led the rebrand: Tim Shephard

Ecrion's rebuilt website, 2017: Make Every Document Count, with the robot mascot — The rebuilt site, as archived in June 2017.

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