Most Creative Directors have a lane. Gaming. Tech. Agency. Brand. They stay in it, get good at it, and build a career inside it.
I don't have a lane. I have a methodology.
"Implementation Science — Close the gap between what you've built and what your audience believes."
That methodology has mobilized 11.9 million people for a national nonprofit, rebuilt a 70-year-old brand from scratch, humanized enterprise SaaS for global markets, directed award-winning federal communications under Section 508, and produced content seen by 4 billion viewers at the Athens Olympics.
Different verticals. Different channels. Different constraints. The same fundamental question every time: what does a human need to believe to act? Get that right and the creative solution follows.
Every industry has its own language, constraints, and creative demands. Range isn't a liability — it's the proof that the methodology works everywhere. Click any vertical to go deep.
Full brand architecture — from positioning and identity systems to the governance that keeps them coherent at 20,000-partner scale.
Mass mobilization at national scale. KAB rebrand, PSA campaigns, affiliate infrastructure — the creative systems that turned a cleanup charity into a behavior change movement.
4 billion viewers at Athens Olympics. $40M Apocalypto campaign. 160K+ national airings.
GTM rebuilds, SaaS brand architecture, onboarding UX. Ecrion Software full rebuild. Fractional CD available.
DHS S&T Directorate. Section 508 compliance. NAGC First Place. Federal communications at the highest standard.
Where brand, culture, and community converge. Creative direction for the most demanding audience in media.
Most campaigns fail not because the creative was bad — but because the gap between awareness and action was never engineered. Implementation Science is the discipline of closing that gap: designing creative systems that don't just reach audiences but move them — from passive viewers to active participants, from interested prospects to paying customers, from awareness to behavior change at scale.
Before any creative work: where does the gap between strategy and behavior actually live? Discovery, audience research, and competitive landscape — the brief writes itself when the diagnosis is right.
Creative infrastructure — identity, content toolkits, campaign architecture — built to work at national scale without requiring a designer in every room. Systems over one-offs.
Campaigns that reach national audiences through earned, owned, and paid channels — designed to convert impressions into participants, awareness into action, interest into commitment.
11.9M participants. $300M economic impact. 745M impressions. Every creative decision is traced to an outcome. The work isn't finished at launch — it's validated by what people actually do.
Tim is one of the best colleagues and most creative people with whom I have had the pleasure of working. He successfully led the rebranding efforts of the legacy nonprofit and consistently delivers exceptional results.Helen Lowman CEO — Keep America Beautiful
I build creative engines that turn complex challenges into measurable results. Full-time or fractional — let's talk.