Selected Work

My
Work.

Open these three first. Then what I'm building. Then everything else.

15+Years
5Verticals
11.9MParticipants (org-reported)
NAGCBlue Pencil & Gold Screen
160K+PSA Airings
// open these three first
Case 01 — Nonprofit / Social Impact

Keep America Beautiful

Senior Creative Director

The PSA campaign ran 160K+ times and earned $77.5M in media. The movement it served reached 11.9M participants (org-reported).

open the case →
Keep America Beautiful - 2023 National Conference illustration
Case 02 — Government / Public Sector

DHS Science & Technology

Creative Director, 10-person team — via Loch Harbour Group

Award-winning federal creative under multi-tier review. NAGC Blue Pencil & Gold Screen Award. Section 508 throughout.

open the case →
DHS S&T - Mobilizing Innovation interactive annual report
Case 03 — Tech & SaaS

Ecrion Software

Marketing Director, full GTM ownership

A European SaaS repositioned for North American enterprise. Brand, messaging, web, demand gen — rebuilt.

open the case →
Ecrion Software - brand system

Also shipping.

Live AI products. For teams that want a CD who builds, too.

The Lab Interactive AI × story experiments see it live → AI Daily Digest Daily editorial AI brief see it live → Kindora Family decisions, not decision fatigue see it live →

Everything else.

The rest of the record — filter by vertical.

11.9M Movement Reach
→
Nonprofit / Social Impact
Keep America Beautiful

70-year national rebrand. 20K+ affiliates. $300M documented economic impact (org-reported). All 50 states.

4B Athens '04 Audience
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Film & Entertainment
Athens Olympics 2004

Camera crew for the 2004 Athens Summer Olympics broadcast. 200+ nations. Zero retakes.
NAGC Blue Pencil
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Government / Public Sector
DHS S&T Directorate

Creative Director, 10-person team. Award-winning federal communications. Zero-fail pipeline.
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160K+ National TV Airings
Nonprofit / Broadcast
National PSA Campaign

$77.5M in earned media value. All 50 states. Creative that broadcasters chose to run.
GTM Full Rebuild
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Tech & SaaS
Ecrion Software

European SaaS → North American enterprise. Brand, messaging, digital, demand gen rebuilt from zero.
$40M Feature Film
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Film & Entertainment
Apocalypto

In-office at Icon Productions during Mel Gibson's $40M epic — close to high-pressure creative decisions.
Gold Screen Award
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Gov / Interactive
Mobilizing Innovation

NAGC Blue Pencil & Gold Screen Award. Interactive digital annual report for DHS S&T. Ambitious design inside federal compliance.
B2B Demand Gen
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Tech / Content Marketing
Ecrion — Content Strategy

Brand mascot, blog, social, webinar program. Thought leadership built for enterprise SaaS buyers.
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Nonprofit / Documentary
One Thousand Voices (ISCS)

Founded · communication strategy & field storytelling · 2014–2022
13 App Screens
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Gov / Interactive
DHS Field Application

Interactive field operations application for DHS S&T. 13 screens, full user flow, federal compliance.
10 Person Team
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Gov / Print & Collateral
Federal Print Work

Booklets, tabletop exercises, postcards, die-cuts, conference collateral. All cleared multi-tier federal review.
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NA Market Entry
Tech / Product Marketing
Ecrion — Product Marketing

Enterprise buyer positioning. Events, trade shows, product collateral. Full-stack creative ownership, 2015–2016.
508 Compliant
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Gov / Brand
DHS Cultural Campaigns

Internal brand work. Holiday communications, agency identity materials. Human voice inside federal structure.
GTM Content Engine
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Tech / Campaign Content
Ecrion — Campaign Creative

Comic strip format, seasonal content, brand personality. Enterprise SaaS creative that doesn't feel like enterprise SaaS.