I'm a Creative Director with an unusual résumé. Most CDs pick a lane — agency, in-house, tech, nonprofit — and stay in it. I've directed creative work at the highest level across six fundamentally different industries: gaming, entertainment and film, nonprofit and social impact, tech and SaaS, federal government, and brand identity.
That range isn't accidental. It's the result of a consistent methodology — a framework for closing the gap between what an organization has built and what its audience actually believes. The application changes with every vertical. The core question never does: what does a human need to believe in order to act?
The best creative work doesn't just reach an audience. It moves them — from passive viewers to active participants, from interested to committed, from aware to changed.
At Keep America Beautiful, that methodology supported a national movement — a complete organizational rebrand, a national PSA campaign I led directly with 160,000+ airings across all 50 states, and the digital infrastructure that made it all scalable. The organization mobilized 11.9 million participants and generated $300M in measurable economic impact through the efforts of volunteers, affiliates, and partners nationwide.
At the Department of Homeland Security, it produced federal communications that won First Place at the National Association of Government Communicators — proving that full Section 508 compliance and genuine creative ambition aren't in conflict.
At Ecrion Software, it rebuilt a global SaaS brand from the ground up — introducing a brand mascot system that was a first in the enterprise document automation category, and a conversion-architected web presence that changed how the company went to market.
I lead creative teams, manage cross-functional production pipelines, and build the systems that make great work repeatable — not just possible once. I'm currently available full-time and as a fractional Creative Director through Creative Mind Ventures LLC.
