I'm a Creative Director with an unusual résumé. Most CDs pick a lane — agency, in-house, tech, nonprofit — and stay in it. I've directed creative work at the highest level across six fundamentally different industries: gaming, entertainment and film, nonprofit and social impact, tech and SaaS, federal government, and brand identity.
That range isn't accidental. It's the result of a methodology I call Implementation Science — a framework for closing the gap between what an organization has built and what its audience actually believes. The application changes with every vertical. The core question never does: what does a human need to believe in order to act?
The best creative work doesn't just reach an audience. It moves them — from passive viewers to active participants, from interested to committed, from aware to changed.
At Keep America Beautiful, that methodology mobilized 11.9 million participants and generated $300M in measurable economic impact — through a complete organizational rebrand, a national PSA campaign with 160,000+ airings, and the digital infrastructure that made it all scalable.
At the Department of Homeland Security, it produced federal communications that won First Place at the National Association of Government Communicators — proving that full Section 508 compliance and genuine creative ambition aren't in conflict.
At Ecrion Software, it rebuilt a global SaaS brand from the ground up — introducing a brand mascot system that was a first in the enterprise document automation category, and a conversion-architected web presence that changed how the company went to market.
I lead creative teams, manage cross-functional production pipelines, and build the systems that make great work repeatable — not just possible once. I'm currently available full-time and as a fractional Creative Director through IC-CS Group.
