Campaign work, brand films, and highlights spanning nonprofit, federal, and entertainment verticals. From brief to final cut.
Camera crew member for the 2004 Athens Summer Olympics broadcast — one of the most watched events in television history. Managed audio across multiple simultaneous live events, coordinating with international broadcast teams under zero-failure, no-second-take conditions.
This is what high-stakes production looks like in practice: no retakes, no safety nets, no margin for creative indecision. Every shot counts. The same discipline drives every campaign I lead.
Worked in-office at Icon Productions during production of Mel Gibson's Apocalypto — a $40M epic feature film. Front-row seat to high-budget, high-pressure creative decision-making at the executive and director level.
The creative standards, production discipline, and storytelling rigor of major feature film production don't stay in the building — they become the benchmark for everything after it. I brought those standards into every campaign, every brand, every creative brief.
Creative directed a national PSA campaign that aired over 160,000 times across all 50 states — equivalent in production scale, distribution complexity, and creative discipline to a major entertainment marketing push.
From creative brief through final cut through national distribution: every decision made under the same pressure as broadcast production. The result: $77.5M in earned media value, 745M+ impressions, and measurable behavior change at national scale.
Zero-failure live event production. Multi-camera coordination. Real-time creative decision-making under global audience pressure.
Feature film production exposure. Understanding of how story structure, pacing, and visual language drive audience response at scale.
15+ years directing creative teams across six verticals. From brief to final cut — with the production fluency to make it happen on time.
Campaigns at broadcast scale: 160K+ TV airings, all 50 states, 745M impressions. Entertainment-grade reach, nonprofit creative budgets.
Entertainment brands live or die on cultural resonance. I build brand systems that audiences feel — not just messaging they see.
National Association of Government Communicators. First Place + Blue Pencil Award of Excellence for creative work under federal contract.
Five career stops. One timeline. Scrub through the reel.
Feature film and live broadcast set the standard: every creative decision is final. No retakes in the real world. I bring that discipline to brand work — make it right before it ships.
Entertainment lives or dies on how it makes audiences feel. Brand creative is no different. I design for the emotional response first, then reverse-engineer the execution to deliver it consistently.
160,000 airings of the same creative. 4 billion people watching the same broadcast. The best creative holds at any scale — because it was built around a truth, not a trend.
You need a Creative Director who understands production reality, audience psychology, and brand discipline at entertainment scale. That’s what I bring.
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